The log

Notes from the watch.

Playbooks for answering reviews, research on what moves retention, and the occasional note on how we build.

ResearchFeatured · Jul 8, 2026 · 8 min

4.0 vs 4.5 Stars: What a Half-Star Really Costs You in Installs

The app rating conversion curve is steepest between 3.0 and 4.0, not at the top. Here's what a half-star is actually worth — and why replying defends the exact band that pays.

RAThe Argus Team
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8 min

Research

Replying to reviews

The craft: how to answer, in any language, at scale.

33 posts

Negative reviews & crises

1-stars, review bombs, outages, and unfair reviews.

19 posts

AI, automation & agents

Grounded AI replies, auto-publish rules, and the MCP connector.

17 posts

Ratings, ASO & growth

How reviews move your rating, ranking, and conversion.

15 posts

Platform mechanics

How the stores actually behave — and how to troubleshoot.

12 posts

For developers

APIs, the submission review process, and integrations.

25 posts

Comparisons

Reply Argus and the alternatives, compared honestly.

15 posts

Translated guides

The same guides in eight other languages.

64 posts

Stop letting reviews sit unanswered.

Reply Argus drafts on-brand replies to every App Store and Google Play review, in any language. Approve or auto-publish.

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