Can a User Change Their Review After You Reply? (Yes — Here's the Data)
Yes — reviewers can edit their rating any time, and a developer reply makes them roughly 6x more likely to raise it. Here's the loop that makes it happen.
The Argus Team
Reply Argus
Yes. A user can change their review after you reply — and your reply is the single biggest reason they will. Reviewers can edit their star rating and text at any time on both the App Store and Google Play, and when a developer responds, the reviewer gets pulled back to the review with the frustration still warm. Hassan et al. studied 4.5 million reviews and found users who received a developer response were roughly 6 times more likely to raise their rating than those who didn't (about 4.4% versus 0.7%). The reply is the lever. It's the only one you have.
This is the quiet mechanic that makes replying to reviews worth doing at all. You cannot edit someone's one-star review. You cannot delete it, hide it, or write over it. The only thing you can do is respond in a way that makes *them* want to go back and change it themselves — and the platforms are built to give you exactly that opening. Below: how the loop works, what the numbers actually say, and what a reply that earns an edit looks like.
Can a reviewer actually edit a review after it's posted?
On both stores, yes, and at any time — there's no lock-in window. A reviewer can open their existing review, change the star rating, rewrite the text, and resubmit. The edit *replaces* the original; it doesn't stack a second review on top. So when someone bumps you from two stars to five after you fix their bug, the old two-star entry is gone, not archived. That's the good news and the risk in one sentence: the same freedom lets a happy user downgrade you later if a new update breaks something.
The mechanics differ slightly by platform. On Google Play, a user edits through the Play Store listing where they left the review. On the App Store, they edit from the app's product page or their account's review history. What both share is that editing is frictionless and always available, which is precisely why a reply that gives someone a reason to edit can move the needle. If you want the store-by-store breakdown, we cover it in [App Store vs Google Play review replies](/blog/app-store-vs-google-play-review-replies).
How your reply reaches them — the notification loop
A reply doesn't just sit under the review hoping the person scrolls back. Both stores actively notify the reviewer that you responded, and that notification is the mechanism that reopens the conversation.
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Step 1 — You publish a reply
You respond to the review in App Store Connect or Google Play Console. On Google Play the developer reply cap is a hard 350 characters, so you write tight. Apple publishes no official limit; community testing suggests a few thousand characters, so you have more room — but shorter still lands better.
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Step 2 — The store notifies the reviewer
Google Play emails the user that the developer responded, with your reply in the message. Apple notifies the reviewer of your response and surfaces the option to update their review. Either way, someone who had moved on gets tapped on the shoulder.
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Step 3 — They come back and read it
This is the whole game. The reviewer is now looking at their own words and your response side by side, at the exact moment they're deciding whether you deserve to keep their one star.
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Step 4 — They edit (or don't)
If the reply named their actual problem and gave them something real, a meaningful share edit the rating up. If it was a generic 'thanks for your feedback,' they close the email and the star stays put.
That loop is why the reply is the emotional core of the whole category. Every other lever — a better onboarding, a faster bug fix, a price change — works on *future* reviews. The reply is the only thing that reaches back and touches a review that's already published. And because the notification lands while the issue is fresh, timing is on your side if you answer quickly. We go deep on the reader's side of this moment in [what happens when a developer replies to your review](/blog/what-happens-when-a-developer-replies-to-your-review).
How much more likely are they to raise it?
The research is unusually consistent here, and it's worth knowing the real numbers rather than hand-waving that replies "help."
- Roughly 6x more likely to raise their rating. Hassan et al. analyzed 4.5 million reviews and found reviewers who got a developer response raised their rating about 4.4% of the time, versus 0.7% for those who didn't — a jump of about six-fold.
- 38.7% of post-response rating changes were increases. McIlroy et al. (IEEE 2017) found that when a rating changed after a developer responded, it went *up* 38.7% of the time — a real, sizable slice, not a rounding error.
- About +0.7 stars on average. Google announced at I/O 2019 that developers who respond to reviews see roughly a 0.7-star average increase in their rating over time. Since Google Play weights recent reviews most heavily, those upgrades compound faster than you'd expect.
Read those together and the story is clear: replying doesn't guarantee an edit — most reviewers still won't touch their rating — but it multiplies the odds several times over, and at scale that's the difference between a stuck 4.1 and a climbing 4.5. The base rate is low, so this is a volume game: reply to everyone who's fixable and the 6x compounds across hundreds of reviews. We put hard numbers on the rating math in [does replying to app reviews actually raise your rating](/blog/does-replying-to-app-reviews-raise-your-rating).
What a reply that earns an edit looks like
The notification gets them to open the reply. What they read decides whether they edit. A generic response wastes the one shot the loop gave you. A reply that names the exact failure, uses their own words, and offers something concrete is what turns a one-star into a five. Here's the move in action:
Downloaded to track my runs and it lost three weeks of history after the update. Support never replied. Deleting it.
Losing three weeks of run history to the 4.2 update is exactly the kind of failure that makes deleting the app the right call — I'm sorry we put you there. That sync bug is fixed as of 4.2.1, and your history isn't gone; it's recoverable server-side. If you email me at founders@app.com I'll restore your three weeks today and confirm when it's back. — Sam
That reply names the version, echoes the reviewer's own phrase ("three weeks of history"), owns the failure without groveling, and makes a specific, keepable promise. When the notification pulls this person back, they're not reading a form letter — they're reading proof that someone found their exact complaint and did something about it. That's what gets edited from one star to five. The full playbook for that turnaround is in [how to respond to negative app reviews](/blog/how-to-respond-to-negative-app-reviews).
The promise has to be true, or the edit goes the other way
Because the reviewer can re-edit forever, an empty or false promise doesn't just fail to earn an upgrade — it invites a second, angrier downgrade weeks later when the fix you swore was coming never shipped. Only offer what you'll actually deliver. The notification loop cuts both ways.
Where this gets hard: doing it fast, everywhere, in every language
The theory is simple. The execution is where ratings quietly stall. To trigger enough edits to move your average, you have to reply to nearly every fixable review, quickly, across two stores, in whatever language the reviewer wrote in — and keep doing it during the exact week a bad update triggers a spike of one-stars, which is when your inbox is most flooded and your attention is thinnest. That's the seam where hand-replying breaks: the replies that would have earned edits either go out late, go out generic, or don't go out at all.
This is the gap [ReplyArgus](/features) is built to close. It watches your App Store and Google Play reviews in one inbox, and drafts each reply in the reviewer's own language — 100+ languages, both directions — grounded in your past approved replies and an auto-ingested knowledge base of your store listing and marketing page, so a draft references what your app actually does instead of a hollow apology. Nothing publishes until you approve it, or until a rule you set does. The point is to make sure the reply that triggers the notification loop is specific and fast enough to earn the edit, even when a hundred reviews land at once.
Start free — Argus drafts your first rating-saving reply in minutes
Connect a store and ReplyArgus surfaces every review that's still fixable, then drafts an on-brand reply grounded in your real app and the reviewer's own words — you approve in one click, they get the notification, and the edit is theirs to make. Free plan, no card: [start free](/signup).
Frequently asked
- Can a user change their review after a developer replies?
- Yes. Reviewers can edit their star rating and text at any time on both the App Store and Google Play, and a developer reply is the strongest prompt to do so. Hassan et al. found users who got a response were about 6x more likely to raise their rating (4.4% vs 0.7%) across 4.5 million reviews.
- Does the reviewer get notified when I reply?
- Yes. Google Play emails the user your reply, and Apple notifies the reviewer of your response with the option to update their review. That notification is what reopens the review and gives them the chance to change their rating.
- How much can replying actually raise my rating?
- Google reported roughly a +0.7-star average increase for developers who respond (I/O 2019). Individual reviewers are about 6x more likely to raise their rating after a reply (Hassan et al.), and 38.7% of post-response rating changes were increases (McIlroy et al., 2017). It's a volume effect — reply to everyone fixable.
- Can editing a review make my rating go down?
- It can. The same freedom that lets a user upgrade you also lets a previously happy reviewer downgrade you if a later update breaks something, or if you made a promise you didn't keep. That's why replies should only offer what you'll actually deliver.
- Does the old review stay when they edit it?
- No. On both stores an edit replaces the original review — the previous rating and text are overwritten, not added alongside. So a two-star that becomes a five-star leaves no trace of the two.
- Is there a time limit to reply before it stops working?
- There's no hard cutoff, but timeliness matters — Srisopha et al. (EASE 2021) found replying while the frustration is fresh predicts success. The notification lands whenever you respond, but a reply sent the day of the review beats one sent a month later.
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