Can You Reply to Amazon Appstore Reviews? (2026)

No, you can't publicly reply to Amazon Appstore reviews. Amazon retired the developer reply-to-reviews feature back in December 2020, and it hasn't come back since. There is no button in the Amazon Developer Console, no API, no back door: a customer leaves a review on your Fire tablet or Fire TV listing and you simply cannot post a public response to it the way you can on the App Store or Google Play.

That surprises people, because a public reply feels like table stakes for an app store in 2026. But Amazon is the odd one out. If you landed here hoping for the steps to answer an angry Amazon reviewer, the honest answer is that there aren't any. What you can do is monitor that feedback, route it somewhere useful, and win the stores that do let you reply. Let's cover both.

It did. For a while the Amazon Appstore let developers respond to customer reviews, but the feature was buried and barely used, so Amazon pulled it in December 2020. Because the reply box was never wired into the main Developer Console the way Apple's and Google's are, most developers never even knew it existed, and a feature nobody finds is a feature that gets cut.

Developers have been asking for it back on the Amazon developer forums ever since, pointing out that a public reply is standard on Google Play and the App Store and that it's strange to ship an app store without one. As of 2026, Amazon has not reinstated it. Treat public replies on Amazon as unavailable and plan around that, rather than waiting for a button that may never return.

Plenty, just not publicly. A review you can't answer is still a signal you can act on, and Amazon's audience (Fire tablets, Fire TV, Kindle devices) is a real slice of installs worth listening to. The moves that matter:

Here's the part worth your energy. Two of the three big stores do let you respond publicly, and those replies genuinely move numbers. Google reported at I/O 2019 that developers who respond to reviews see an average lift of about 0.7 stars. A study of over 4.5 million reviews by Hassan et al. found users were roughly six times more likely to raise their rating after a developer replied (4.4% versus 0.7% with no reply), and McIlroy et al. (IEEE, 2017) found that when a rating changed after a response, 38.7% of those changes were increases. None of that is available to you on Amazon. All of it is on Apple and Google.

The two stores don't play by the same rules, though. Google Play caps developer replies at a hard 350 characters and lets you edit or delete them freely; Apple publishes no official character limit (community testing suggests a few thousand characters) and notifies the reviewer when your reply posts. We mapped the full matrix in [reply rules for every app store](/blog/reply-rules-for-every-app-store), and broke the two head-to-head in [App Store vs Google Play review replies](/blog/app-store-vs-google-play-review-replies). If the review is a rough one, [how to respond to negative app reviews](/blog/how-to-respond-to-negative-app-reviews) has the playbook that earns the edit.

That reply names the device, the build, and the fix, and it's the kind of thing you'd post on Apple or Google in a heartbeat. On Amazon you can't, so the same message goes into your release notes and your support reply instead. The instinct is identical; only the surface changes.

A repeatable loop beats reacting to each review one at a time. Here's the workflow that turns un-answerable Amazon reviews into shipped fixes.

The through-line is that Amazon reviews aren't wasted just because you can't answer them; they're just a different kind of input. But steps 1 through 5 are a lot of manual reading and re-typing once you're on two live stores and a third you can only monitor, in more than one language, week after week. That's the point where doing it by hand quietly stops happening.

This is the slice [ReplyArgus](/features) owns. To be straight with you: it doesn't touch the Amazon Appstore, because no tool can publish a reply where the store offers no reply surface. What it does is take over the two stores that do let you respond. It watches your Apple App Store and Google Play reviews in one inbox and, for every written review, drafts a grounded, on-brand reply in the reviewer's own language (100+ supported, both directions), already sized to each store's limit. You approve in a click, or opt into rule-based auto-publish for the clean cases. It also clusters those reviews into a PM roadmap board you can export to Jira, Notion, or Google Sheets, which is the step-2-and-3 loop above done for you. The reviews you can reply to stop going cold, freeing your Amazon time for the one thing that lands there: reading and fixing.

So the short answer holds: you can't reply to Amazon Appstore reviews, and no tool can change that until Amazon ships the feature again. What you can do is read that feedback, turn it into fixes, and reply for real on the stores that support it. [Start free with ReplyArgus](/signup) (no card) and Argus drafts your first App Store and Google Play reply in minutes, so the reviews you can answer never sit waiting while you're busy fixing the ones you can't.