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Cost meter
1-Star Review Cost Calculator
See what a slipping rating quietly costs you every month.
Your numbers
8,000
$2.50
4.6 ★
4.1 ★
1.5%
Revenue slipping away
$1,500/ month
A drop from 4.6★ to 4.1★ loses about 600 installs a month.
≈ $2 / hour
Per year
$18,000
Conversion hit
7.5%
Every unanswered review is a rating waiting to slip.
Reply Argus drafts an on-brand reply to every App Store and Google Play review, in 100+ languages, so negatives get addressed before they cost you.
Every input above is yours to set. This is your own estimate, not a prediction, and nothing is assumed on your behalf.
Questions
- How is the cost estimated?
- It is your own model. You set your monthly installs, revenue per user, current rating, the rating you would slip to if negatives go unanswered, and how sensitive your installs are to rating. The calculator multiplies those out. Nothing is assumed for you.
- Do lower ratings really reduce installs?
- Store conversion tends to fall as a rating drops, because rating and review sentiment are among the first things a shopper sees. The exact sensitivity varies by app, so we let you set it rather than baking in a fixed number.
- Does replying to reviews help?
- Responding to reviews, especially negative ones, gives users a reason to update their rating and shows prospective users you are attentive. Reply Argus drafts on-brand replies to every App Store and Google Play review so none go unanswered.
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