1-Star Review Cost Calculator
See what a slipping rating quietly costs you every month.
Every unanswered review is a rating waiting to slip.
Reply Argus drafts an on-brand reply to every App Store and Google Play review, in 100+ languages, so negatives get addressed before they cost you.
Every input above is yours to set. This is your own estimate, not a prediction, and nothing is assumed on your behalf.
Calculator FAQ
The math, explained.
How this estimate is built, what each input means, and how to read the result.
Try Reply Argus freeHow is the cost estimated?
It is your own model. You set your monthly installs, revenue per user, current rating, the rating you would slip to if negatives go unanswered, and how sensitive your installs are to rating. The calculator multiplies those out. Nothing is assumed for you.
Do lower ratings really reduce installs?
Store conversion tends to fall as a rating drops, because rating and review sentiment are among the first things a shopper sees. The exact sensitivity varies by app, so we let you set it rather than baking in a fixed number.
Does replying to reviews help?
Responding to reviews, especially negative ones, gives users a reason to update their rating and shows prospective users you are attentive. Reply Argus drafts on-brand replies to every App Store and Google Play review so none go unanswered.
Turn the replies you skip into a dollar figure.
Open →Exact 5-star math to move your average on either store.
Open →Live count against Google Play's documented 350-character reply cap.
Open →Stop guessing. Start replying.
Reply Argus drafts on-brand replies to every App Store and Google Play review, in 100+ languages.
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